The Group
Born in the 90s thanks to the inventiveness and determination of its
founder, the Geox group operates in the footwear and garments sectors.
Its mission is to diffuse innovation, especially when it comes to creating
technological solutions that ensure breathability and impermeability.
Geox, creates, produces, promotes and distributes innovative, patented
products all over the world. It operates in the men’s, women’s and children’s
classic, casual, sports and fashion sectors. The company’s strong points
are:
• the unwavering focus on its Italian products, style and technology;
• the transfer of acquired know-how to other, complementary product
types;
• and the qualitative and quantitative development of its international
sales-network.
These have all led to incredible success for Geox.
The Group relies on its Italian-based leadership* and is the world’s third-largest ‘casual’ lifestyle sector** operator.
The Brand
The Geox brand name comes from the Greek word geo (i.e. Earth), on which
we all walk, and the letter x, which stands for the technology element.
The origin of the Geox name speaks of the deep-rooted calling of a company born out of a revolutionary idea which has made comfort, well-being and health its corporate bastions.
Geox S.p.A. has been listed on the Italian stock exchange since December
1st, 2004.
* ACNielsen 1st half of 2004 rating
** As rated by the trade magazine Shoeintelligence
