The Product
The across-the-board positioning of products, to cover all ages and
genders, makes Geox a one-of-a-kind family brand on the market. The
company, in fact makes three different product types which depend on
the consumer: women’s, men’s and children’s. This,
is further broken down into three product areas:
• classic products, featuring elegant, traditional design;
• causal products, both very wearable and versatile;
• fashion products featuring the seasons’ latest trends.
Given the success that Geox obtained with its footwear, the company has extended its breathability concept to apparel as well (especially when it comes to jackets and coats) and to sports footwear.
All Geox products boast Italian style and technology – a unique
blend of fashion and functionality.
