Innovation continues: breathable apparel is born

The company is growing fast and constant investments into research lead Geox to discover new technologies and products. By constantly researching the human body’s perspiration, the Group’s laboratory patents an idea to apply to garments – namely Geox apparel. The project involves applying Geox technology to jackets of all kinds.

And a new era for the Montebelluna-based group begins. That of the “total breathable look”. Shortly after, following a testing phase, Geox goes to market in Italy with its own line of patented apparel.