Field testing: on and off the track
The technologies developed for the “shoe that breathes” and sportswear in general are just some of the innovations introduced by Geox. The company constantly invests in research to improve the existing lines and to find new ways of attaining maximum waterproof protection and breathability.
Geox does not restrict its efforts to pure laboratory research. The Group tests new technologies directly in the sporting context.
The focus is principally on Formula One, cycle racing and motor bike racing. Three very different disciplines, although each requires competitors to cope with strenuous physical and psychological conditions.
During a Grand Prix event or a cycle race, body temperature and perspiration rates rise well beyond normal levels, due to weather conditions, stress and fatigue. If participants wear shoes or items of clothing that do not breathe, adverse effects are magnified.
Geox has chosen to exploit these extreme situations to field test new technological solutions developed in its laboratories with the aim of improving performance and comfort. The outcome of this research will then be applied to everyday footwear and clothing.
Tried and tested technology, on and off the track.
Geox-TMC cycling team
Geox breathes to win
Geox and Red Bull Racing, winner of the Drivers’ and Constructors’ Championships in 2010, have signed a technical partnership agreement for the development and supply of “shoes that breathe” to the whole team, including drivers and mechanics.
The beginning of 2011 saw the birth of the Geox-TMC men’s cycling team. The team - which includes champion riders Denis Menchov and Carlos Sastre - allows the company to study the breathability of new fabrics at first hand.
And as technology is a fundamental element of superior performance, Geox has also formed a technical partnership with Max Biaggi, Superbike World Champion in 2010.
Red Bull Racing
Max Biaggi